OBJECTIVE: Create a high-traffic guest experience aligned with International Seafood Month while elevating brand visibility and driving audience engagement through experiential hospitality marketing.

STRATEGY: Concepted a fresh sushi demonstration merging a culinary showcase with elevated brand storytelling, supported by integrated social media marketing, guest acquisition initiatives, and experiential content strategy.

RESULTS: Attracted more than 1,000 guests, significantly increasing on-site engagement, expanding brand visibility, and reinforcing culinary experiences.